Our stories​
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Although Alzheimer's disease has no cure yet, having an early diagnose can change dramatically the lives of many who suffer from this problem and their families.
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"Our Stories" is a project with real patients from the Alzheimer's Association that aims to help others to recognize the signs, to find the courage and the right words to talk about it before it's too late.
Made with Galaxy​
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To celebrate Heritage Month in the U.S. and the launching of the new Galaxy Note 10, we created a visual campaign through a unique perspective.
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10 Latinx immigrant artists or from immigrant families, created 10 different art pieces by only using a Galaxy Note 10 and expose them on the streets of NY during the whole month.
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Through OOHs and social media content, we launched each piece as a portrait of today's culture and diversity in America.
Made with Galaxy​
​
To celebrate Heritage Month in the U.S. and the launching of the new Galaxy Note 10, we created a visual campaign through a unique perspective.
​
10 Latinx immigrant artists or from immigrant families, created 10 different art pieces by only using a Galaxy Note 10 and expose them on the streets of NY during the whole month.
​
Through OOHs and social media content, we launched each piece as a portrait of today's culture and diversity in America.
"Bieninchismo"
"Malinchismo" is a word Mexicans use when they prefer foreign products over national products just because they come from another country. "Mal" is the Spanish word for "Bad".
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"Bieninchismo" is a movement to support national things and a new way to see Mexico's products and talent. "Bien" is the Spanish word for "Good".
"Bieninchismo"
"Malinchismo" is a word Mexicans use when they prefer foreign products over national products just because they come from another country. "Mal" is the Spanish word for "Bad".
​
"Bieninchismo" is a movement to support national things and a new way to see Mexico's products and talent. "Bien" is the Spanish word for "Good".
cREATIVE DIRECTOR
"Books of greatness"
To launch the new Cadillac global campaign in Mexico, "Dare Greatly", we didn't just want to create an ad but to show that dare greatly was already an ideology for many Mexicans. To probe it, we searched inspiring stories of greatness in our customer's data and turn them into bestsellers as a new way to launch our concept.
