Our stories​
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Although Alzheimer's disease has no cure yet, having an early diagnose can change dramatically the lives of many who suffer from this problem and their families.
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"Our Stories" is a project with real patients from the Alzheimer's Association that aims to help others to recognize the signs, to find the courage and the right words to talk about it before it's too late.
Made with Galaxy​
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To celebrate Heritage Month in the U.S. and the launching of the new Galaxy Note 10, we created a visual campaign through a unique perspective.
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10 Latinx immigrant artists or from immigrant families, created 10 different art pieces by only using a Galaxy Note 10 and expose them on the streets of NY during the whole month.
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Through OOHs and social media content, we launched each piece as a portrait of today's culture and diversity in America.
Made with Galaxy​
​
To celebrate Heritage Month in the U.S. and the launching of the new Galaxy Note 10, we created a visual campaign through a unique perspective.
​
10 Latinx immigrant artists or from immigrant families, created 10 different art pieces by only using a Galaxy Note 10 and expose them on the streets of NY during the whole month.
​
Through OOHs and social media content, we launched each piece as a portrait of today's culture and diversity in America.
"Bieninchismo"
"Malinchismo" is a word Mexicans use when they prefer foreign products over national products just because they come from another country. "Mal" is the Spanish word for "Bad".
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"Bieninchismo" is a movement to support national things and a new way to see Mexico's products and talent. "Bien" is the Spanish word for "Good".
"Bieninchismo"
"Malinchismo" is a word Mexicans use when they prefer foreign products over national products just because they come from another country. "Mal" is the Spanish word for "Bad".
​
"Bieninchismo" is a movement to support national things and a new way to see Mexico's products and talent. "Bien" is the Spanish word for "Good".
cREATIVE DIRECTOR
8th ball Leo Burnett
Global Council.
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"Extra Spirit"
“Extra Spirit” is a social-musical project created for Corona Beer to generate union among Mexicans after the 9/19/2017 earthquake in Mexico City. With two famous Mexican bands, we created a song and a video clip that reminds all Mexicans of the unbreakable spirit that they have, even after such strong events. The message came through different touchpoints, and after two weeks of launching the song, hit reached the Mexican Billboard Top 20 and more than 10 million views and plays. "Extra spirit" was Top 5 on Spotify in one month and the Special Edition beer cans sold out in less than 2 weeks. All the revenues where donated to charity for the reconstruction of homes affected by the earthquake.
