Our stories​
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Although Alzheimer's disease has no cure yet, having an early diagnose can change dramatically the lives of many who suffer from this problem and their families.
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"Our Stories" is a project with real patients from the Alzheimer's Association that aims to help others to recognize the signs, to find the courage and the right words to talk about it before it's too late.
Made with Galaxy​
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To celebrate Heritage Month in the U.S. and the launching of the new Galaxy Note 10, we created a visual campaign through a unique perspective.
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10 Latinx immigrant artists or from immigrant families, created 10 different art pieces by only using a Galaxy Note 10 and expose them on the streets of NY during the whole month.
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Through OOHs and social media content, we launched each piece as a portrait of today's culture and diversity in America.
Made with Galaxy​
​
To celebrate Heritage Month in the U.S. and the launching of the new Galaxy Note 10, we created a visual campaign through a unique perspective.
​
10 Latinx immigrant artists or from immigrant families, created 10 different art pieces by only using a Galaxy Note 10 and expose them on the streets of NY during the whole month.
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Through OOHs and social media content, we launched each piece as a portrait of today's culture and diversity in America.
"Bieninchismo"
"Malinchismo" is a word Mexicans use when they prefer foreign products over national products just because they come from another country. "Mal" is the Spanish word for "Bad".
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"Bieninchismo" is a movement to support national things and a new way to see Mexico's products and talent. "Bien" is the Spanish word for "Good".
"Bieninchismo"
"Malinchismo" is a word Mexicans use when they prefer foreign products over national products just because they come from another country. "Mal" is the Spanish word for "Bad".
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"Bieninchismo" is a movement to support national things and a new way to see Mexico's products and talent. "Bien" is the Spanish word for "Good".
cREATIVE DIRECTOR
Proudly Mexican since 1865
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Victoria beer, Mexico's oldest brew, has proudly represented the country since 1865. Among Mexican-Americans in the U.S., it has become a powerful symbol of "Mexicanidad." So iconic, that legend has it that when a Mexican runs out of Victorias in the fridge, a piece of their Mexican essence fades away.
Vicky Chair x Rey Misterio
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Not only did we feature a Mexican wrestler in our ad, but we also teamed up with the legendary Rey Mysterio to launch an exclusive product: A chair.
Our original plan was to launch the Vicky Chair during a live wrestling match, with Rey pulling it from beneath the ring and using it like only wrestlers know—but the legal team didn't go for it. Still, people got their Rey Misterio chair.
Teaser
Promo video
Participation video
Day of the Dead by Victoria ​​​
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To finish the year, Victoria celebrated one of the most important days for Mexicans: Día de los Muertos.
But in a not-so-classical way.
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We realized that our Twitter account (when it was Twitter) had been "dead" for almost 2 years.
Yet, 23 followers stayed with us, even when we weren't posting anything.
So, like the tradition of the "Day of the Dead," we came back from death for one day, to thank our most loyal fans with swags based on their profile description or photo.
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